For our trailer we decided
it would be beneficial to incorporate both styles, Scene and Highlights. We
introduced our trailer through a scene of the film. This helps to establish the
setting of the story making it understandable for the audience to follow. An
example of this being done in another trailer is 'Cloverfield'. The scene
trailer is used well here as you are able to follow the events occurring. We
decided not to continue with the scene style throughout the whole of the
trailer as this may come across as boring and drag.
Once we had introduced the
storyline we decided to then switch into showing the main highlights of the
trailer. Quick snappy shots really grab the viewers’ attention. This allowed us
to build pace creating excitement. At the very end we added in a jump scare.
Not only does this gain a reaction from the audience it makes our trailer more
memorable and people will be eager to watch the actual film. An example of a
highlights trailer can be seen in 'Paranormal Activity'. The style is used well
here in order to build tension and anticipation.
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